Asia Wine & Spirits Society
About Us
An educational and event-driven society for the next generation of food and wine-loving people in Asia, established by Bordeaux Winebank.
With 33 years of experience from the fine wine and spirits trade in Scandinavia, UK, Singapore, Hong Kong, Taiwan, and Japan, we are establishing Asia Wine & Spirits Society with innovative initiatives to connect ambitious producers in Champagne, Bordeaux and Cognac with a growing number of young and ambitious consumers across Asia.
Launched in 2025
Asia Wine & Spirits Society was established in Singapore in 2025, with partner offices in Bangkok and Hong Kong coming in 2026.
Our Mission: Wine Pairing & Distribution Across Asia
Brand Development
Create innovative strategies for our château partners with strong focus on brand development and positioning through wine bars, restaurants, and engaging tasting events.
Food & Wine Pairing
Connect with food lovers in new ways, introducing Bordeaux wines on their terms, with their food, meeting young, trendy, and ambitious consumers throughout Asia.
Social Media Excellence
Leverage YouTube, Instagram, TikTok, LinkedIn, WeChat, and Weibo to share news, events, and content filmed at dedicated restaurants, wine bars, and tasting rooms across Asia.
Michelin Partnerships
Partner with The Michelin Guide to host events, tastings, and dinners at their recommended restaurants, maintaining the highest standards for food and wine.
Global Distribution
Develop a comprehensive global sales and distribution strategy, supporting importers and distributors with innovative tastings and events.
Educational Events
Provide educational wine and spirits events that entertain and inform the next generation of wine enthusiasts across Asia.
Our Venues
Max Bordeaux Wine Gallery & Cellar
Our flagship tasting room and retail outlet in the heart of Bordeaux, located vis-à-vis InterContinental Bordeaux - Le Grand Hotel at 14 Cours de l'Intendance.
Max Bordeaux serves as our content creation hub, where we produce engaging videos and host intimate tastings showcasing the finest wines from our château partners.
Singapore
Ocean Financial Centre 10 Collyer Quay Singapore 049315
Bangkok
Partner Office Coming 2026
Hong Kong
Partner Office Coming 2026
Bordeaux
14 Cours de l'Intendance 33000 Bordeaux France